Rufat Azizov






Steel Manufacturing


Jan 2019 - Sept 2020

Rufat Azizov is CEO of Unimetal Group, a steel manufacturing and processing company based in Azerbaijan. Having begun his career as Integrity Engineer with oil-gas exploration and production company BP, Rufat shifted to steel manufacturing business in 2012. He has 15 years’ experience in R&D, Engineering, Industrial Projects, Asset, Operations and Executive Management. He is a Steel Business Expert, Chartered Scientist (C.Sci, MIMMM) and holds PhD in two majors’ chemical catalysis and biotechology.

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Posted by: on November 30, 2020

Architecture of Business Resilience

In the course of the last 7-8 months, we have used multiple words that start with “Re” for instance, RESHAPE, REIMAGINE, RESILIENCE, REBOUND, REPACK, RECOVERY. I genuinely enjoyed RESILIENCE because it nearly covers all these terms. Business resilience is the ability to recover from crisis, rapidly adapt to new conditions, respond to all types of […]

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Posted by: on April 14, 2020

Post-Pandemic Innovation Illusions

I was lucky to complete the Oxford innovation strategy module during the historical coronavirus crisis. Moreover, I would say it was the right choice at the right time to take part in a course by legendary Marc Ventresca. Fresh knowledge about innovation heated by coronavirus creates a dangerous mix that pushes for entrepreneurial thinking. Shadows […]

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Posted by: on December 19, 2019

Integration of Strategy, Operations and Leadership for excellence

I was rather sceptical about “standard” EMBA courses like Leadership, Strategy, and Operations before I took the module. Even though I have taken these courses before during my previous degree programs, it was difficult and nearly impossible to apply standard models and frameworks in real business. Many companies still struggle with strategy application, as usually […]

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Posted by: on July 25, 2019

10 top factors in shaping the success of countries

I usually ponder over the question of why some countries are doing well, and some are failing… Why some countries are interesting for global businesses and some are not at all. What are the intentions, rules, and institutionalized practices that shape the long-term success of a nation? During the last decade with several questions in […]

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Posted by: on March 20, 2019

Leaders with sustainable development mind-sets are a must!

Having experience in chemistry, oil-gas, heavy steel and construction materials production, energy demand optimization is one of my favourite topics in general. Energy demand reduction during the production is in the agenda of managers or business owners, but usually as a cost saving factor, to save energy costs, to make more profit, not as one of the […]

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Posted by: on February 10, 2019

Cutting-edge entrepreneurial school in a castle of science

I prefer ancient universities with traditions, values and buildings with thick walls. But sometimes it is difficult to imagine the modern skills of a rapidly changing world in old castles. Before going to study the EMBA program at Saïd Business School, Oxford University, I imagined high profile teachers, real networking, learning and sharing opportunities. The first week […]

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