Mihai Bonca








Sep 2017 - May 2019

Mihai was Marketing Director and Trade Marketing Director for Molson Coors Romania; Group Marketing Director for eMAG/ part of Naspers Group; and worked 9 years in brand management for SABMiller Romania. In 2015 he founded Brand Architects, a consultancy and training company. Mihai is also a marketing professor at “The Entrepreneurship Academy” (part of Team Academy NL). The teams, brands or projects in which Mihai activated, were honoured by the marketing & communication industry with 25 local or international awards, including 14 Effie and 2 Grand Effie.

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Posted by: on June 14, 2018

Halfway through

I’ve been asked recently by some people that intend to join the Oxford Executive MBA programme: how is the experience? Is it worth it? Being at the programme mid-point, I made a more solid view. As always, everything is relative. Some people find value in learning and development, others in buying a holiday house or […]

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Posted by: on January 25, 2018

The power of the context: when current issues can become future opportunities

India has a vibrant economy, with a growth rhythm that out-pass China, and is full of absolute extremes and challenges. Facing a demographic boom that Europe cannot comprehend, India has right now 200 million kids at school that need education, and 1 million doctors that are not enough for its growing population. India’s provoking scale, […]

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Posted by: on November 28, 2017

Use data, don’t use your intuition!

Media and well regarded books celebrate the ones that managed to heroically redefine our economic world. They are restless, innovative, hard working, dedicated, usually highly talented and intuitive. For sure, their emotions were captured in the products and services they launched. Based on the articles, one of their most important assets was the courage to […]

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Posted by: on September 25, 2017

The One Degree of Change – Re-writing my story

The first week has passed by. We made 62 new friends, from more than 30 countries in 5 continents, in almost any possible field. Besides the classes and official dinners, going to the pub after classes became an important ritual in our small tribe set-up. During these moments, a question emerged frequently: why did each […]

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