Dereka Lee


United Kingdom


Jan 2018 - Sep 2019

Dereka is the Global Consumer Insights Manager (Europe, Australia, Asia, LATAM) at General Mills (NYSE: GIS) for Häagen-Dazs. She and her team develop innovation, renovation and communication consumer learning plans to unlock brand growth opportunities. Dereka has extensive experience as an innovation consultant providing Tier 1 CPG companies with new product recommendations from idea selection to marketing strategy optimisation.

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Posted by: on February 6, 2018

Road to Saïd

The first module of EMBA January 2018 wrapped up two weeks ago. IT. WAS. INCREDIBLE. This blog was an invaluable source of information for me throughout my journey to reach that point. Thus, I am delighted to contribute and share my experiences at Saïd with you. For my first post, I want to share with […]

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